Coquelicot

Iris Dew, French Industry & Commerce @ Northwestern University, Spring 2017

The Ask: create a French enterprise with organizational documents, brand identity, and advertisements

coquelicot (n, féminin):

poppy; a re-appropriation of "coquettish"; a confident, empowered, driven, woman; a celebration of intersectionality in a difficult season

Coquelicot célèbre le pouvoir d’une femme inarretable, et il ne faut pas que son régime de soin visage l'arrête non plus. 

Coquelicot celebrates the power of an unstoppable woman, and her skincare regimen shouldn't hold her back either. 

Brand Heritage / Identity

Beautiful skin has always remained a doctrine of French beauty, but times have definitely changed.

In observing the French cosmetics market, we realized that a skincare regimen that is both quick and of high quality was lacking. Inspired by the lives of active and diverse women, we wanted to complete the busy schedules of women with a simple, effective, and sustainable skincare line. In consulting friends who became fellow founders, Coquelicot was born on August 28, 2015. Real life will be disorganized, unpredictable, and sometimes unnerving, and Coquelicot celebrates the modern woman, whoever she may be. 

Fed up with synthetic chemicals in their existing products, the founders of Coquelicot embarked on a journey to find real and pure ingredients. In addition, we held to a promise to source only materials that support women of the world economically and socially. Each ingredient in our products, sourced sustainably, serves a specific role for the skin. Be reassured externally and internally when using Coquelicot. 

At Coquelicot, we understand that a skincare regimen represents a morning and nighttime ritual that gives the modern French woman some order in our lives, and is often passed down from her mother and grandmother. Between work meetings, the gym, and espresso shots throughout the day, however, she needs her own regimen. 

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